Monday, December 4, 2006

Wrap Rage


Some packaging is so impenetrable that you can either open it by using tools and destroying the content or, alternatively, using your hands and hurting yourself. Some batteries and ethernet cables are so tightly sealed that you have to ask yourself if they really are meant to be used.

There used to be a flu medicine called AntiGrippine that was so hard to open that in case you really had the flu, you could not do it. Some mouthwash bottles have childproof caps that are so hard to twist off that they rightly can be considered adultproof.

I was so happy to discover that ER units in hospitals coined the word Wrap Rage for the process in which people hurt themselves because they cannot open packaging. We are not alone.

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